Portfolio

PR Wins

Veza Sur PR Wins

This is a high-level snapshot of the results my team of two achieved during our two years on the Veza Sur business, including top-performing campaigns.

Earned Coverage Highlights

This is a sampling of top clips from earned media placements I've secured over my career.

Writing

Press Releases

Pitches

Published Work

Michael "Bo" Yates: A Life in the Thoroughbred Business

I interviewed my dad and wrote this article about his life in the thoroughbred industry, which is one of my favorite pieces I've ever written. Read the article published on LinkedIn here:

https://www.linkedin.com/pulse/michael-bo-yates-life-thoroughbred-business-micayla-yates

Rowdy Reptiles: Woman takes helm of Gator fan group

Here is a story I wrote about the first female president of the Rowdy Reptiles, a student organization of dedicated sports fans at the University of Florida. I wrote this story for my college reporting class and pitched it to the editor of The Gainesville Sun, who published it.

Here is the link to the article: https://www.gainesville.com/news/20190426/rowdy-reptiles-woman-takes-helm-of-gator-fan-group.

Trinity Catholic H.S. bringing back ag class

This is a story I wrote about the introduction of an agriculture program at my former high school in Ocala, Florida. It was published in the Ocala Star-Banner. Here is the link to the article: https://www.ocala.com/news/20190321/trinity-catholic-hs-bringing-back-ag-class.

Design

Flyer

I designed this poster during my time as a Student Assistant in the University of Florida Advertising Department to let students about the Knight Division Internship & Study Abroad Scholarship application available to them. The flyer was printed and hung up around the College of Journalism and Communications.

Social Media Graphics

I ideated and designed this Instagram post for the UF Advertising Department's series of student testimonials.

I created a branding guide for the Atlanta Gator Club's social media accounts and adhered to it when designing social media posts during my time as an Integrated Marketing Communications Intern.

Awards

During my time at BODEN Agency, I contributed to multiple award-winning campaigns.

Resume